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therefinerycreative.com

therefinerycreative.com

Weak AI visibility with 20 of 48 criteria passing. Biggest gap: q&a content format.

Marketing AutomationMarketing & Advertising
41/100
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
5/10
Content Structure
~25% weight
3/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
3/10
AI Discovery
~10% weight
5/10

Verdict

Critical AEO gaps at 41/100 - therefinerycreative.com is largely invisible to AI engines. Key strengths include llms.txt File, Canonical URL Strategy, and Content Cannibalization. Priority gaps: Q&A Content Format, Comprehensive FAQ Section, and Table & List Extractability. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

How to Improve

Current
41/100
Projected
76/100
40Total Fixes
12Quick Wins
~95hEst. Effort
Quick Wins
Fix HTML structure and meta tagsConfigure robots.txt for AI crawlersLink orphan pages into site navigationAdd direct answer paragraphsAdd ai.txt and content licensingImprove query-answer alignmentAdd visible date signalsFocus blog content on core expertiseIncrease content depth and structureMake pages solve the user task fasterImprove server response efficiencyReduce render-blocking resources
Fix HTML structure and meta tags
high|low
Configure robots.txt for AI crawlers
critical|low
Reduce render-blocking resources
high|low
Create complete sitemap.xml
medium|low
Add internationalization signals
critical|medium
Improve server response efficiency
high|low
Reduce document weight
medium|low

Top Opportunities10

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Fix It With AI42

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Site Pages

www.therefinerycreative.com/socialF32
Social - The Refinery Creative
www.therefinerycreative.com/digitalF31
Digital - The Refinery Creative

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