sendpulse.com
Moderate AI visibility with 30 of 48 criteria passing. Biggest gap: sitemap completeness.
Marketing AutomationMarketing & AdvertisingVerdict
Below-average AEO readiness at 56/100 - multiple areas need attention. Key strengths include llms.txt File, Schema.org Structured Data, and Table & List Extractability. Priority gaps: Sitemap Completeness, RSS/Atom Feed, and Content Publishing Velocity. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Generate a comprehensive sitemap with lastmod dates for all important pages.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Top Opportunities10
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.
Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.
Establish a regular content publishing cadence with dated entries in your sitemap. Consistent publishing signals to AI engines that your site is an active, current information source.
Fix It With AI38
Score Breakdown
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Guides for the criteria with the most room for improvement