hansons.com
Moderate AI visibility with 34 of 48 criteria passing. Biggest gap: speakable schema.
Marketing AutomationMarketing & AdvertisingVerdict
Moderate AEO readiness at 62/100 with significant gaps to address. Key strengths include llms.txt File, Schema.org Structured Data, and Q&A Content Format. Priority gaps: Speakable Schema, Query-Answer Alignment, and Owned Data Density.
How to Improve
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.
Use semantic HTML5 elements (main, article, nav, header, footer, section) to give AI parsers clear content structure. Add lang attribute and ARIA labels for accessibility.
Fix It With AI35
Score Breakdown
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Guides for the criteria with the most room for improvement