What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

Is AEO only relevant for large businesses?

Not at all. Small businesses, local providers, niche e-commerce stores, solo consultants - they all benefit from AI visibility. We've seen smaller sites with well-structured content outperform larger competitors who haven't optimized for AI engines. Size matters less than structure.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What is the difference between AI visibility and AI readiness?

Readiness is your technical foundation - whether your site has the right schema, llms.txt, clean HTML, and entity signals in place. Visibility is real-world performance - whether AI engines actually cite you when users ask relevant questions. You need readiness first, then visibility follows. Our audit measures readiness; our visibility analysis measures actual citation rates.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

zoee.com - AEO Audit Report | 40/100

zoee.com

Weak AI visibility with 18 of 48 criteria passing. Biggest gap: schema.org structured data.

Education & EdTech Education Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Minimal visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%4/10+6.0

FAQ Sections10%5/10+5.0

Original Data10%5/10+5.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%1/10+0.7

Fact & Data Density5%2/10+1.0

Definition Patterns4%0/10+0.0

Query-Answer Alignment8%0/10+0.0

Content Cannibalization5%10/10+5.0

Subtotal71%+24.1

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%6/10+6.0

Semantic HTML55%4/10+2.0

Table & List Extractability7%2/10+1.4

Schema Coverage3%0/10+0.0

Subtotal40%+9.4

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%5/10+5.0

Sitemap Completeness5%10/10+5.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+22.5

Trust Signals6 criteria

Entity Authority10%5/10+5.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%4/10+1.6

Canonical URL4%0/10+0.0

Content Velocity3%3/10+0.9

Visible Date Signals4%0/10+0.0

Subtotal29%+7.5

Overall Score100%40/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↑11 since v1

Citation Avg

Answer Readiness

~40% weight

5/10

Content Structure

~25% weight

3/10

Trust & Authority

~15% weight

3/10

Technical Foundation

~10% weight

4/10

AI Discovery

~10% weight

6/10

Verdict

Critical AEO gaps at 40/100 - zoee.com is largely invisible to AI engines. Key strengths include llms.txt File, Sitemap Completeness, and Content Cannibalization. Priority gaps: Schema.org Structured Data, RSS/Atom Feed, and Definition Patterns.

Top priorities

Schema.org Structured DataTrust+10 pts

RSS/Atom FeedDiscovery+10 pts

Definition PatternsStructure+10 pts

#10360of 13362

#107of 150 in Education & EdTech

Ahead of you

peadbo.com40

powertechs.us40

View full rankings →

View improvement plan

How to Improve

Current

40/100

Projected

72/100

40Total Fixes

10Quick Wins

~109hEst. Effort

Quick Wins

Create /llms.txt fileFix HTML structure and meta tagsConfigure robots.txt for AI crawlersAdd ai.txt and content licensingFix canonical URL strategyImprove query-answer alignmentAdd visible date signalsMake pages solve the user task fasterReduce extraction frictionAdd image context for AI engines

Fix

Impact

Effort

Create /llms.txt file

Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.

critical

low

Create /llms.txt file

critical|low

Add llms-full.txt with extended content

Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.

medium

low

Add llms-full.txt with extended content

medium|low

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

high

low

Fix HTML structure and meta tags

high|low

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Fix canonical URL strategy

Add rel="canonical" tags to all pages to prevent duplicate content confusion.

critical

low

Fix canonical URL strategy

critical|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI40

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Score Breakdown

Criteria

Status

Potential

Score

Schema.org Structured Data

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Definition Patterns

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Canonical URL Strategy

critical+10 pts0/10

Schema Coverage & Depth

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Query-Answer Alignment

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Content Depth

critical+10 pts0/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

zoee.comZoee | The all-in-one coaching platform

F31

homepage

zoee.comF31

Zoee | The all-in-one coaching platform

zoee.com/faqZoee | The all-in-one coaching platform

F31

faq

zoee.com/faqF31

Zoee | The all-in-one coaching platform

zoee.com/5daybusinessbootcamp/successZoee | The all-in-one coaching platform

F31

blog

zoee.com/5daybusinessbootcamp/successF31

Zoee | The all-in-one coaching platform

zoee.com/5daybusinessbootcamp/registrationZoee | The all-in-one coaching platform

F31

blog

zoee.com/5daybusinessbootcamp/registrationF31

Zoee | The all-in-one coaching platform

Changes since v1Last audited 29 days ago

→

+11

View full comparison →

Criterion

Delta

llms.txt File

0/10

10/10

+10

Q&A Content Format

0/10

4/10

Clean, Crawlable HTML

5/10

6/10

Entity Authority & NAP Consistency

1/10

5/10

Comprehensive FAQ Section

3/10

5/10

Original Data & Expert Analysis

0/10

5/10

Internal Linking Structure

0/10

5/10

Semantic HTML5 & Accessibility

2/10

4/10

Content Freshness Signals

0/10

2/10

Table & List Extractability

0/10

2/10

Direct Answer Paragraphs

0/10

1/10

Author & Expert Schema

0/10

4/10

Fact & Data Density

0/10

2/10

Query-Answer Alignment

5/10

0/10

-5

Citation-Ready Writing Quality

0/10

3/10

Evidence Packaging

0/10

3/10

Image Context for AI

5/10

2/10

-3

Page Speed: Server Response

6/10

7/10

Page Speed: Load Blockers

9/10

7/10

-2

Answer Capsule Pattern

5/10

4/10

-1

Entity Density

3/10

10/10

Sentence Atomicity

3/10

6/10

Improve Question-Answer AlignmentAdd Answer-First PlacementAdd Owned Data SignalsAdd Entity DisambiguationIncrease Entity DensityRestructure Content as Q&AStrengthen Entity Authority (NAP)Improve Internal Linking Architecture

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Schema.org JSON-LD: The Scoreboard AI Actually Reads

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Intermediate·8 min readRead guide →

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

Criteria0/10

Definition Pattern Detection

"What is AEO?" -14% of all AI queries start with "What is." If your content doesn't answer with a clean definition sentence, someone else's will.

Intermediate·5 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Score Breakdown

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