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wren.co
SUMMER 2019

wren.co

Weak AI visibility with 20 of 48 criteria passing. Biggest gap: llms.txt file.

43/100
F
Citation Avg
Answer Readiness
~40% weight
5/10
Content Structure
~25% weight
4/10
Trust & Authority
~15% weight
3/10
Technical Foundation
~10% weight
4/10
AI Discovery
~10% weight
4/10

Verdict

Critical AEO gaps at 43/100 - wren.co is largely invisible to AI engines. Key strengths include Content Cannibalization, Duplicate Content Blocks, and Cross-Page Duplicate Content. Priority gaps: llms.txt File, Schema.org Structured Data, and Q&A Content Format.

#9373of 13363
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How to Improve

Current
43/100
Projected
76/100
42Total Fixes
14Quick Wins
~97hEst. Effort
Quick Wins
Create /llms.txt fileFix HTML structure and meta tagsConfigure robots.txt for AI crawlersBuild FAQ sections with schemaLink orphan pages into site navigationAdd ai.txt and content licensingFix canonical URL strategyImprove query-answer alignmentAdd visible date signalsMake pages solve the user task fasterAdd first-hand experience signalsExplain how content was tested or reviewedPackage evidence for AI enginesReduce extraction friction
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Fix HTML structure and meta tags
high|low
Create complete sitemap.xml
critical|medium
Configure robots.txt for AI crawlers
critical|low
Fix canonical URL strategy
critical|low
Add internationalization signals
critical|medium
Reduce document weight
medium|low
Improve server response efficiency
medium|low

Top Opportunities10

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Fix It With AI42

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Site Pages

www.wren.coF30
Wren | Systemic change starts with you
www.wren.co/certificationF24
Wren | Combining three layers of climate impact.
www.wren.co/flightsF24
Wren | Offset Flights With Trusted Climate Projects
www.wren.co/faqF24
Wren | Offset your carbon footprint
www.wren.co/aboutF24
Wren | Offset your carbon footprint
www.wren.co/pricingF24
Wren | Offset your carbon footprint
www.wren.co/servicesF24
Wren | Offset your carbon footprint
www.wren.co/contactF24
Wren | Offset your carbon footprint
www.wren.co/teamF24
Wren | Offset your carbon footprint
www.wren.co/resourcesF24
Wren | Offset your carbon footprint
www.wren.co/docsF24
Wren | Offset your carbon footprint
www.wren.co/case-studiesF24
Wren | Offset your carbon footprint
www.wren.co/blogF24
Wren | Offset your carbon footprint
www.wren.co/businessF24
Wren | Offset your carbon footprint
www.wren.co/calculatorF24
Wren | Offset your carbon footprint
www.wren.co/collectiveF24
Climate philanthropy for Earth’s biggest challenge
www.wren.co/continueF24
Wren | Offset your carbon footprint
www.wren.co/offset-anythingF24
Wren | Offset your carbon footprint
www.wren.co/offsetsF24
Our view on offsets | Wren

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