Weak AI visibility with 15 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 26/100 - univar.hastingsgroup.net is largely invisible to AI engines. Key strengths include Duplicate Content Blocks, Page Speed: Load Blockers, and Page Speed: Page Size. Priority gaps: llms.txt File, Schema.org Structured Data, and Q&A Content Format. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Homepage is noindexed (robots meta tag or X-Robots-Tag header)
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
No viewport meta tag on the homepage - pages will not render responsively on mobile devices
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
View allPublish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.
Add more proper nouns throughout content - named sources, organizations, tools, studies, and locations. Cited text averages 20.6% proper nouns; most sites fall well below 15%.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.