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trustandwill.com

trustandwill.com

Moderate AI visibility with 35 of 48 criteria passing. Biggest gap: llms.txt file.

Finance & PaymentsCorporate Finance Platforms
66/100
1 since v1
D
Citation Avg
Answer Readiness
~40% weight
8/10
Content Structure
~25% weight
8/10
Trust & Authority
~15% weight
6/10
Technical Foundation
~10% weight
7/10
AI Discovery
~10% weight
7/10

Verdict

Moderate AEO readiness at 66/100 with significant gaps to address. Key strengths include Schema.org Structured Data, Q&A Content Format, and Comprehensive FAQ Section. Priority gaps: llms.txt File, RSS/Atom Feed, and Content Licensing & AI Permissions.

#244of 26585
#21of 1391 in Finance & Payments
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How to Improve

Current
66/100
Projected
86/100
35Total Fixes
6Quick Wins
~52hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersAdd structured tables and listsAdd ai.txt and content licensingImprove query-answer alignmentExplain how content was tested or reviewed
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Reduce document weight
medium|low
Fix HTML structure and meta tags
low|low
Improve server response efficiency
medium|low
Reduce render-blocking resources
medium|low
Create complete sitemap.xml
low|low

Top Opportunities10

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Add a /llms.txt file that describes your site, core services, and key pages in markdown format. This helps AI engines like ChatGPT and Claude understand your site structure and content offerings.

The same paragraphs appear on multiple pages. AI engines may only index one version and ignore the rest. Rewrite shared content so each page offers a unique perspective.

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Site Pages

trustandwill.com/learnD40
Estate Planning Learning Center | Trust & Will
Changes since v1Last audited 69 days ago
65
66
+1
View full comparison →
Add Owned Data SignalsAdd Answer Capsule PatternsAdd Structured Tables & ListsImprove Question-Answer AlignmentAdd Answer-First PlacementAdd First-Hand Experience SignalsStrengthen Entity Authority (NAP)Package Evidence for AICreate llms.txt FileEliminate Cross-Page Duplicate Content

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