thecreativecollective.com.au - AEO Audit Report | 21/100

thecreativecollective.com.au

Weak AI visibility with 12 of 53 criteria passing. Biggest gap: llms.txt file.

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 53 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Not on the radarOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%0/10+0.0

FAQ Sections10%0/10+0.0

Original Data10%0/10+0.0

Content Freshness7%0/10+0.0

Direct Answer Paragraphs7%0/10+0.0

Fact & Data Density5%0/10+0.0

Definition Patterns4%0/10+0.0

Query-Answer Alignment8%5/10+4.0

Content Cannibalization5%5/10+2.5

Subtotal71%+6.5

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%0/10+0.0

Semantic HTML55%0/10+0.0

Table & List Extractability7%0/10+0.0

Schema Coverage3%0/10+0.0

Subtotal40%+0.0

Discovery5 criteria

llms.txt10%0/10+0.0

robots.txt for AI5%2/10+1.0

Internal Linking10%0/10+0.0

Sitemap Completeness5%0/10+0.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+1.0

Trust Signals6 criteria

Entity Authority10%1/10+1.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%0/10+0.0

Canonical URL4%0/10+0.0

Content Velocity3%0/10+0.0

Visible Date Signals4%0/10+0.0

Subtotal29%+1.0

Overall Score100%21/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 53 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓45 since v1

Citation Avg

Coherence gate active - score capped at 60

Answer Readiness

~40% weight

3/10

Content Structure

~25% weight

1/10

Trust & Authority

~15% weight

1/10

Technical Foundation

~10% weight

3/10

AI Discovery

~10% weight

1/10

Verdict

Critical AEO gaps at 21/100 - thecreativecollective.com.au is largely invisible to AI engines. Key strengths include Duplicate Content Blocks, Page Speed: Load Blockers, and Page Speed: Page Size. Priority gaps: llms.txt File, Schema.org Structured Data, and Q&A Content Format. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

Top priorities

llms.txt FileDiscovery+10 pts

Schema.org Structured DataTrust+10 pts

Q&A Content FormatStructure+10 pts

#26498of 26585

View full rankings →

View improvement plan

How to Improve

Current

21/100

Projected

86/100

36Total Fixes

12Quick Wins

~63hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd structured tables and listsAdd ai.txt and content licensingAdd first-hand experience signalsAdd answer-first content placementPackage evidence for AI enginesClarify entity boundariesReduce extraction frictionImprove server response efficiencyAdd an AI-assistance disclosureCite sources in content pages

Fix

Impact

Effort

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

critical

medium

Reduce render-blocking resources

critical|medium

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

high

low

Improve server response efficiency

high|low

Stabilize page layout

152/243 images lack explicit width/height - the most common cause of layout shift (CLS)

medium

low

Stabilize page layout

medium|low

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Top Opportunities10

View all

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Add more proper nouns throughout content - named sources, organizations, tools, studies, and locations. Cited text averages 20.6% proper nouns; most sites fall well below 15%.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Fix It With AI50

Criterion

Score

Potential

Score Breakdown

Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

thecreativecollective.com.au/wordpress-website-developmentWordpress Website Development | The Creative Collective, Sydney

D47

content

3,174

thecreativecollective.com.au/wordpress-website-developmentD47

Wordpress Website Development | The Creative Collective, Sydney

thecreativecollective.com.au/events/social-media-training...Social Media Courses Brisbane | Practical Training that Works

D42

content

2,155

thecreativecollective.com.au/events/social-media-training...D42

Social Media Courses Brisbane | Practical Training that Works

thecreativecollective.com.au/brisbaneMarketing Agency Brisbane | The Creative Collective, Brisbane

D46

content

2,064

thecreativecollective.com.au/brisbaneD46

Marketing Agency Brisbane | The Creative Collective, Brisbane

thecreativecollective.com.au/events/social-media-training...Social media training course Townsville

D44

content

1,994

thecreativecollective.com.au/events/social-media-training...D44

Social media training course Townsville

thecreativecollective.com.au/marketing/pr/ndis-marketingNDIS marketing | The Creative Collective

D50

content

1,709

thecreativecollective.com.au/marketing/pr/ndis-marketingD50

NDIS marketing | The Creative Collective

thecreativecollective.com.au/home/spotify-advertisingSpotify Advertising Agency | Spotify Ads Australia | The Creative Collective

D48

content

1,535

thecreativecollective.com.au/home/spotify-advertisingD48

Spotify Advertising Agency | Spotify Ads Australia | The Creative Collective

Changes since v1Last audited today

→

-45

View full comparison →

Criterion

Delta

llms.txt File

10/10

0/10

-10

Schema.org Structured Data

9/10

0/10

-9

Q&A Content Format

10/10

0/10

-10

Clean, Crawlable HTML

9/10

0/10

-9

Entity Authority & NAP Consistency

8/10

1/10

-7

robots.txt for AI Crawlers

5/10

2/10

-3

Comprehensive FAQ Section

3/10

0/10

-3

Original Data & Expert Analysis

8/10

0/10

-8

Internal Linking Structure

8/10

0/10

-8

Semantic HTML5 & Accessibility

5/10

0/10

-5

Content Freshness Signals

10/10

0/10

-10

Sitemap Completeness

10/10

0/10

-10

RSS/Atom Feed

10/10

0/10

-10

Table & List Extractability

5/10

0/10

-5

Definition Patterns

7/10

0/10

-7

Direct Answer Paragraphs

10/10

0/10

-10

Author & Expert Schema

9/10

0/10

-9

Fact & Data Density

10/10

0/10

-10

Canonical URL Strategy

10/10

0/10

-10

Content Publishing Velocity

7/10

0/10

-7

Schema Coverage & Depth

10/10

0/10

-10

Query-Answer Alignment

7/10

5/10

-2

Content Cannibalization

10/10

5/10

-5

Visible Date Signal

10/10

0/10

-10

Topic Coherence

8/10

5/10

-3

Content Depth

9/10

3/10

-6

Helpful Purpose Alignment

7/10

0/10

-7

First-Hand Experience Signals

4/10

0/10

-4

Creator Transparency

7/10

0/10

-7

Methodology Transparency

3/10

0/10

-3

Citation-Ready Writing Quality

7/10

0/10

-7

Answer-First Placement

4/10

0/10

-4

Evidence Packaging

4/10

0/10

-4

Entity Disambiguation

4/10

0/10

-4

Extraction Friction Score

4/10

2/10

-2

Image Context for AI

2/10

5/10

Cross-Page Duplicate Content

7/10

5/10

-2

Internationalization Signals

3/10

0/10

-3

Page Speed: Load Blockers

2/10

10/10

Page Speed: Page Size

3/10

10/10

Answer Capsule Pattern

4/10

5/10

Entity Density

10/10

3/10

-7

Owned Data Density

6/10

0/10

-6

Sentence Atomicity

6/10

3/10

-3

Indexability & Snippet Eligibility

10/10

0/10

-10

Title & Meta Quality

10/10

3/10

-7

Add Original Data & Case StudiesIncrease Fact & Data DensityIncrease Content DepthFocus Content on Core TopicsAdd Direct Answer ParagraphsIncrease Entity DensityRestructure Content as Q&AImprove Citation-Ready WritingAdd Answer Capsule PatternsBuild Comprehensive FAQ SectionAdd Answer-First PlacementAdd Entity DisambiguationAdd First-Hand Experience SignalsAdd Content Licensing & ai.txtImprove Question-Answer AlignmentEliminate Cross-Page Duplicate Content

Verdict

How to Improve

Top Opportunities10

Add Original Data & Case Studies

Increase Fact & Data Density

Increase Content Depth

Focus Content on Core Topics

Add Direct Answer Paragraphs

Add Structured Tables & Lists

Increase Entity Density

Restructure Content as Q&A

Improve Citation-Ready Writing

Package Evidence for AI

Fix It With AI50

Score Breakdown

Site Pages