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superwall.com
SUMMER 2021

superwall.com

Moderate AI visibility with 29 of 48 criteria passing. Biggest gap: llms.txt file.

Developer Tools & InfrastructureDeveloper Platforms
54/100
1 since v1
D
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
7/10
Content Structure
~25% weight
5/10
Trust & Authority
~15% weight
4/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
5/10

Verdict

Below-average AEO readiness at 54/100 - multiple areas need attention. Key strengths include Semantic HTML5 & Accessibility, Sitemap Completeness, and Fact & Data Density. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

How to Improve

Current
54/100
Projected
82/100
39Total Fixes
7Quick Wins
~80hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersAdd definition-style contentAdd ai.txt and content licensingPackage evidence for AI enginesClarify entity boundariesReduce document weight
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Configure robots.txt for AI crawlers
critical|low
Reduce document weight
high|low
Add internationalization signals
critical|medium
Fix HTML structure and meta tags
low|low
Improve server response efficiency
medium|low
Reduce render-blocking resources
medium|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Implement JSON-LD structured data (Organization, Service, Product, FAQPage) on key pages. Schema markup helps AI engines extract and cite your content accurately.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Shorten sentences to under 25 words, use active voice in lead paragraphs, define jargon inline, and avoid hiding content behind accordions or display:none.

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Site Pages

superwall.com/case-studiesF34
Case Studies - Superwall
superwall.com/changelog/superwall-product-updates-figma-p...D50
Superwall Product Updates: Figma Plugin, Churn Analytics & Permission System - Changelog - Superwall - Superwall
superwall.com/features/paywall-revenue-attributionD43
Paywall Revenue Attribution - Superwall
superwall.com/tutorialsD42
Tutorials - Superwall - Superwall
superwall.com/changelogF33
Changelog - Superwall - Superwall
Changes since v1Last audited 46 days ago
53
54
+1
View full comparison →
Focus Content on Core TopicsImprove Question-Answer AlignmentBuild Comprehensive FAQ SectionStrengthen Entity Authority (NAP)Add Structured Tables & ListsAdd Schema.org Structured DataAdd First-Hand Experience SignalsAdd Owned Data SignalsPackage Evidence for AIReduce Extraction Friction

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