Techstars Class of 2010
6 of 7 auditedAvg score: 34
Startup
One-liner
Score
Vis.
InstaGiftinstagift.com
The easiest way to sell gift cards online and build complementary rewards programs
46
InvitedHomeinvitedhome.com
Combining the consistency and service of fine hotels with beautiful private homes in amazing destinations.
46
Batch Leaderboard
Average Score
34
Below 40
50%
Above 60
0%
How to Improve Your Score
The most common gaps across startup audits - and how to fix them.
The 5 Quick Wins (30 to 60)
Five changes, under 3 hours, 25-30 point lift
Create Your llms.txt
20 minutes, 8-12 point impact - the single highest-ROI file
Add Schema.org JSON-LD
Organization + WebSite schema in 15 minutes
Build a FAQ Page
15 items with FAQPage schema = 15 citation opportunities
Q&A Content Format
Rewrite headings as questions to match AI queries
robots.txt for AI Crawlers
Allow GPTBot, ClaudeBot - 5 minutes