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spellbrush.com
WINTER 2018

spellbrush.com

Weak AI visibility with 14 of 48 criteria passing. Biggest gap: llms.txt file.

27/100
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
3/10
Content Structure
~25% weight
2/10
Trust & Authority
~15% weight
1/10
Technical Foundation
~10% weight
4/10
AI Discovery
~10% weight
2/10

Verdict

Critical AEO gaps at 27/100 - spellbrush.com is largely invisible to AI engines. Key strengths include Duplicate Content Blocks, Cross-Page Duplicate Content, and Page Speed: Load Blockers. Priority gaps: llms.txt File, Schema.org Structured Data, and Q&A Content Format. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

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How to Improve

Current
27/100
Projected
71/100
42Total Fixes
12Quick Wins
~114hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersLink orphan pages into site navigationAdd ai.txt and content licensingFix canonical URL strategyImprove query-answer alignmentAdd visible date signalsFocus blog content on core expertiseMake pages solve the user task fasterAdd first-hand experience signalsMake content creators clearly visibleExplain how content was tested or reviewed
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Create complete sitemap.xml
critical|medium
Fix HTML structure and meta tags
medium|low
Configure robots.txt for AI crawlers
critical|low
Fix canonical URL strategy
critical|low
Add internationalization signals
critical|medium
Improve server response efficiency
low|low

Top Opportunities10

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Add more proper nouns throughout content - named sources, organizations, tools, studies, and locations. Cited text averages 20.6% proper nouns; most sites fall well below 15%.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.

Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.

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Site Pages

spellbrush.com/careersF34
Careers
spellbrush.com/aboutF33
spellbrush.comF32
Spellbrush

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