Weak AI visibility with 23 of 53 criteria passing. Biggest gap: schema.org structured data.
Verdict
Critical AEO gaps at 43/100 - shockwavemedia.com.au is largely invisible to AI engines. Key strengths include llms.txt File, Fact & Data Density, and Canonical URL Strategy. Priority gaps: Schema.org Structured Data, Comprehensive FAQ Section, and Content Licensing & AI Permissions.
How to Improve
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Generate a comprehensive sitemap with lastmod dates for all important pages.
5/15 images lack explicit width/height
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Top Opportunities10
View allExpand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.