shipper.id
Moderate AI visibility with 31 of 48 criteria passing. Biggest gap: llms.txt file.
Verdict
Below-average AEO readiness at 54/100 - multiple areas need attention. Key strengths include Clean, Crawlable HTML, Internal Linking Structure, and Sitemap Completeness. Priority gaps: llms.txt File, Speakable Schema, and Owned Data Density. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Top Opportunities10
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Fix It With AI37
Score Breakdown
Read full scoring methodology →Your competitors are already optimizing for AI
Every day without action is traffic your site loses to AI-ready competitors. We fix that.
Site Pages
Improve Your Score
Guides for the criteria with the most room for improvement