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shipbob.com
SUMMER 2014

shipbob.com

Weak AI visibility with 24 of 48 criteria passing. Biggest gap: content licensing & ai permissions.

44/100
2 since v1
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
5/10
Content Structure
~25% weight
3/10
Trust & Authority
~15% weight
4/10
Technical Foundation
~10% weight
5/10
AI Discovery
~10% weight
7/10

Verdict

Critical AEO gaps at 44/100 - shipbob.com is largely invisible to AI engines. Key strengths include llms.txt File, Original Data & Expert Analysis, and Sitemap Completeness. Priority gaps: Content Licensing & AI Permissions, Speakable Schema, and Query-Answer Alignment. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

#8799of 13363
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How to Improve

Current
44/100
Projected
77/100
38Total Fixes
11Quick Wins
~84hEst. Effort
Quick Wins
Fix HTML structure and meta tagsConfigure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd direct answer paragraphsAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsMake pages solve the user task fasterImprove citation-ready writing qualityImprove server response efficiencyReduce document weight
Fix HTML structure and meta tags
high|low
Reduce document weight
high|low
Configure robots.txt for AI crawlers
high|trivial
Improve server response efficiency
high|low
Add internationalization signals
medium|low

Top Opportunities10

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Fix It With AI41

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Every day without action is traffic your site loses to AI-ready competitors. We fix that.

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Site Pages

www.shipbob.com/categories/health-and-wellnessF27
www.shipbob.com/case-studiesF39
Case Studies - ShipBob
Changes since v1Last audited 52 days ago
42
44
+2
View full comparison →
Increase Content DepthFocus Content on Core TopicsImprove Question-Answer AlignmentRestructure Content as Q&AAdd Structured Tables & ListsAdd Answer-First PlacementAdd Owned Data SignalsPackage Evidence for AIImprove Internal Linking ArchitectureAdd Entity Disambiguation

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