Weak AI visibility with 23 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 42/100 - shawsecurity.co.uk is largely invisible to AI engines. Key strengths include Answer-First Placement, Cross-Page Duplicate Content, and Entity Density. Priority gaps: llms.txt File, Comprehensive FAQ Section, and RSS/Atom Feed.
How to Improve
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
670/697 images lack explicit width/height - the most common cause of layout shift (CLS)
Generate a comprehensive sitemap with lastmod dates for all important pages.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Top Opportunities10
View allPublish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.