What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What does the RSS feed audit check?

The audit verifies your site has a discoverable RSS or Atom feed with proper metadata. It checks feed existence at common paths, a link tag in the HTML head, adequate item count, and pubDate per item. RSS feeds let AI indexing systems detect new content automatically without waiting for a full crawl.

What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

roya.com - AEO Audit Report | 57/100

roya.com

Moderate AI visibility with 31 of 48 criteria passing. Biggest gap: rss/atom feed.

Developer Tools & Infrastructure Developer Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Moderate visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%6/10+9.0

FAQ Sections10%4/10+4.0

Original Data10%8/10+8.0

Content Freshness7%5/10+3.5

Direct Answer Paragraphs7%10/10+7.0

Fact & Data Density5%8/10+4.0

Definition Patterns4%5/10+2.0

Query-Answer Alignment8%7/10+5.6

Content Cannibalization5%9/10+4.5

Subtotal71%+47.6

Structure5 criteria

Schema.org JSON-LD15%9/10+13.5

Clean, Crawlable HTML10%8/10+8.0

Semantic HTML55%2/10+1.0

Table & List Extractability7%3/10+2.1

Schema Coverage3%10/10+3.0

Subtotal40%+27.6

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%9/10+9.0

Sitemap Completeness5%10/10+5.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+26.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%4/10+1.6

Author & Expert Schema4%9/10+3.6

Canonical URL4%10/10+4.0

Content Velocity3%10/10+3.0

Visible Date Signals4%3/10+1.2

Subtotal29%+19.4

Overall Score100%57/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

Citation Avg

Answer Readiness

~40% weight

7/10

Content Structure

~25% weight

7/10

Trust & Authority

~15% weight

5/10

Technical Foundation

~10% weight

4/10

AI Discovery

~10% weight

8/10

Verdict

Below-average AEO readiness at 57/100 - multiple areas need attention. Key strengths include llms.txt File, Sitemap Completeness, and Direct Answer Paragraphs. Priority gaps: RSS/Atom Feed, Speakable Schema, and Duplicate Content Blocks.

Top priorities

RSS/Atom FeedDiscovery+10 pts

Speakable SchemaTechnical+10 pts

Duplicate Content BlocksAnswer+10 pts

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How to Improve

Current

57/100

Projected

83/100

37Total Fixes

9Quick Wins

~60hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersAdd content freshness signalsAdd structured tables and listsAdd ai.txt and content licensingAdd visible date signalsImprove citation-ready writing qualityPackage evidence for AI enginesFix duplicate content blocksReduce render-blocking resources

Fix

Impact

Effort

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

high

low

Reduce render-blocking resources

high|low

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

low

Improve server response efficiency

low|low

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Top Opportunities10

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Score Breakdown

Criteria

Status

Potential

Score

RSS/Atom Feed

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Duplicate Content Blocks

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Creator Transparency

critical+9 pts1/10

Image Context for AI

critical+9 pts1/10

Semantic HTML5 & Accessibility

critical+8 pts2/10

First-Hand Experience Signals

critical+8 pts2/10

Methodology Transparency

critical+8 pts2/10

Extraction Friction Score

critical+8 pts2/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

www.roya.com/landing/website-audit-landing-page-medical.htmlwebsite audit landing page medical

F37

content

1,546

www.roya.com/landing/website-audit-landing-page-medical.htmlF37

website audit landing page medical

www.roya.com/amplify.htmlRoya.com Amplify Design | Custom Web Design and Marketing

F34

content

1,198

www.roya.com/amplify.htmlF34

Roya.com Amplify Design | Custom Web Design and Marketing

www.roya.com/landing/ppc-opto.htmlPPC-Opto

F36

content

931

www.roya.com/landing/ppc-opto.htmlF36

PPC-Opto

www.roya.com/blog/a-complete-guide-on-how-to-market-your-...A Complete Guide On How To Market Your Optometry Practice

D43

blog

2,526

www.roya.com/blog/a-complete-guide-on-how-to-market-your-...D43

A Complete Guide On How To Market Your Optometry Practice

www.roya.com/blog/the-future-of-search-marketing-google-a...Search Marketing: Google Ads Introduces AI Max for Search

F39

blog

2,411

www.roya.com/blog/the-future-of-search-marketing-google-a...F39

Search Marketing: Google Ads Introduces AI Max for Search

www.roya.com/blog/5-strategies-to-rank-in-ai-search-resul...5 Strategies to Rank in AI Search: A Local Business Guide

D48

blog

2,212

www.roya.com/blog/5-strategies-to-rank-in-ai-search-resul...D48

5 Strategies to Rank in AI Search: A Local Business Guide

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Guides for the criteria with the most room for improvement

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Duplicate Content Blocks: When You Copy Yourself, AI Stops Trusting You

Repeating the same paragraph in multiple sections of the same page is a quality signal that AI engines detect and penalize. Duplicate Content Blocks measures within-page content repetition. When more than 5% of your content is duplicated across sections, AI engines reduce citation confidence because the page appears auto-generated or padded.

Intermediate·8 min readRead guide →

Criteria1/10

Creator Transparency: Show Who Wrote This and Why They Are Qualified

Anonymous content is untrusted content. AI engines check for author bylines, bio links, reviewer credits, and Person schema to decide whether a page comes from a credible creator. Creator Transparency measures how clearly your content identifies its authors and their qualifications.

Beginner·5 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Score Breakdown

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