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rethoric.com
WINTER 2021

rethoric.com

Moderate AI visibility with 34 of 48 criteria passing. Biggest gap: rss/atom feed.

Marketing AutomationEmail & Marketing Platforms
64/100
4 since v1
D
Citation Avg
Answer Readiness
~40% weight
8/10
Content Structure
~25% weight
8/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
5/10
AI Discovery
~10% weight
5/10

Verdict

Moderate AEO readiness at 64/100 with significant gaps to address. Key strengths include llms.txt File, Schema.org Structured Data, and Q&A Content Format. Priority gaps: RSS/Atom Feed, Speakable Schema, and Visible Date Signal.

#470of 26585
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How to Improve

Current
64/100
Projected
86/100
30Total Fixes
7Quick Wins
~53hEst. Effort
Quick Wins
Configure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd definition-style contentAdd ai.txt and content licensingAdd visible date signalsReduce extraction frictionFix duplicate content blocks
Configure robots.txt for AI crawlers
critical|low
Create complete sitemap.xml
medium|low
Add internationalization signals
critical|medium
Fix HTML structure and meta tags
low|low
Reduce render-blocking resources
low|low
Improve server response efficiency
low|low

Top Opportunities10

Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

Add more proper nouns throughout content - named sources, organizations, tools, studies, and locations. Cited text averages 20.6% proper nouns; most sites fall well below 15%.

Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Establish a regular content publishing cadence with dated entries in your sitemap. Consistent publishing signals to AI engines that your site is an active, current information source.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

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Site Pages

www.rethoric.com/linkedin-ghostwriting-for-foundersD46
LinkedIn Ghostwriting for Founders | Rethoric
www.rethoric.com/free-linkedin-toolsF35
Free LinkedIn Tools | Rethoric - Grow Your LinkedIn Presence
Changes since v1Last audited 75 days ago
60
64
+4
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Fix Duplicate Content BlocksAdd Owned Data SignalsAdd Answer Capsule PatternsAdd Content Freshness SignalsIncrease Entity DensityImprove Internal Linking ArchitectureAdd First-Hand Experience SignalsStrengthen Entity Authority (NAP)Increase Publishing FrequencyPackage Evidence for AI

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