Weak AI visibility with 20 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 44/100 - reservoirlogs.co.uk is largely invisible to AI engines. Key strengths include Canonical URL Strategy, Content Cannibalization, and Topic Coherence. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section.
How to Improve
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
8/8 images lack explicit width/height - the most common cause of layout shift (CLS)
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
View allExpand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.