Weak AI visibility with 31 of 53 criteria passing. Biggest gap: rss/atom feed.
Verdict
Critical AEO gaps at 42/100 - rathbun.com is largely invisible to AI engines. Key strengths include llms.txt File, Schema.org Structured Data, and Entity Authority & NAP Consistency. Priority gaps: RSS/Atom Feed, Speakable Schema, and Visible Date Signal. Topic coherence is 2/10, which caps the overall score at 45. Focusing content on core expertise areas is the single highest-impact improvement.
How to Improve
2 sampled page(s) carry a noindex directive
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
414/477 images lack explicit width/height - the most common cause of layout shift (CLS)
Top Opportunities10
View allEnsure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.