Weak AI visibility with 21 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 33/100 - rallyaround.co.uk is largely invisible to AI engines. Key strengths include Topic Coherence, Duplicate Content Blocks, and Cross-Page Duplicate Content. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section.
How to Improve
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Top Opportunities10
View allPublish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add more proper nouns throughout content - named sources, organizations, tools, studies, and locations. Cited text averages 20.6% proper nouns; most sites fall well below 15%.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.