Weak AI visibility with 21 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 35/100 - priorydirect.co.uk is largely invisible to AI engines. Key strengths include Sitemap Completeness, Duplicate Content Blocks, and Cross-Page Duplicate Content. Priority gaps: llms.txt File, Q&A Content Format, and Comprehensive FAQ Section. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.
How to Improve
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
1 sampled page(s) carry a noindex directive
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
28/36 images lack explicit width/height - the most common cause of layout shift (CLS)
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Top Opportunities10
View allPublish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.
Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.