Skip to main content

Platform

AEO Website Research-grade Content Content Factory About Audits Rankings Pricing

Resources

Knowledge Base Research FAQ
Audit
OverviewHow to ImproveScore BreakdownSite PagesGuides
positional.com
SUMMER 2021

positional.com

Moderate AI visibility with 27 of 48 criteria passing. Biggest gap: llms.txt file.

Marketing AutomationEmail & Marketing Platforms
55/100
D
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
8/10
Content Structure
~25% weight
8/10
Trust & Authority
~15% weight
3/10
Technical Foundation
~10% weight
4/10
AI Discovery
~10% weight
5/10

Verdict

Below-average AEO readiness at 55/100 - multiple areas need attention. Key strengths include Q&A Content Format, Original Data & Expert Analysis, and Table & List Extractability. Priority gaps: llms.txt File, Schema.org Structured Data, and RSS/Atom Feed. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

How to Improve

Current
55/100
Projected
85/100
36Total Fixes
7Quick Wins
~69hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsReduce render-blocking resources
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Reduce render-blocking resources
high|low
Fix HTML structure and meta tags
low|low
Create complete sitemap.xml
medium|low
Reduce document weight
medium|low
Improve server response efficiency
medium|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Implement JSON-LD structured data (Organization, Service, Product, FAQPage) on key pages. Schema markup helps AI engines extract and cite your content accurately.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Use semantic HTML5 elements (main, article, nav, header, footer, section) to give AI parsers clear content structure. Add lang attribute and ARIA labels for accessibility.

Fix It With AI37

Your competitors are already optimizing for AI

Every day without action is traffic your site loses to AI-ready competitors. We fix that.

Fix My Score

Site Pages

www.positional.com/blogF34
Blog
www.positional.com/products/content-analyticsD43
Content Analytics | Positional
www.positional.com/products/optimizeD43
Optimize | Positional

Improve Your Score

Guides for the criteria with the most room for improvement

Related Questions

Browse all FAQs →

Want us to improve your score?

We build citation-ready content that AI engines choose as the answer.

Let's Talk