paypal.com — v2 vs v3
← Back to latest auditSide-by-side scorecard and opportunities diff between two published versions.
Changes since v2Last audited 53 days ago
46
→55
+9Criterion
v2
v3
Delta
Schema.org Structured Data
9/10
8/10
-1
Q&A Content Format
6/10
9/10
+3
Clean, Crawlable HTML
8/10
6/10
-2
Entity Authority & NAP Consistency
5/10
6/10
+1
Original Data & Expert Analysis
6/10
8/10
+2
Table & List Extractability
7/10
10/10
+3
Definition Patterns
3/10
7/10
+4
Direct Answer Paragraphs
3/10
4/10
+1
Content Licensing & AI Permissions
0/10
4/10
+4
Author & Expert Schema
2/10
4/10
+2
Content Depth
2/10
10/10
+8
Helpful Purpose Alignment
5/10
7/10
+2
First-Hand Experience Signals
2/10
3/10
+1
Creator Transparency
2/10
3/10
+1
Methodology Transparency
2/10
3/10
+1
Citation-Ready Writing Quality
3/10
8/10
+5
Answer-First Placement
4/10
6/10
+2
Evidence Packaging
4/10
6/10
+2
Entity Disambiguation
0/10
4/10
+4
Extraction Friction Score
2/10
4/10
+2
Duplicate Content Blocks
10/10
5/10
-5
Page Speed: Server Response
6/10
5/10
-1
Page Speed: Load Blockers
3/10
4/10
+1
Page Speed: Page Size
6/10
4/10
-2
Answer Capsule Pattern
2/10
4/10
+2
Entity Density
6/10
10/10
+4
Owned Data Density
0/10
6/10
+6
Fix Duplicate Content BlocksBuild Comprehensive FAQ SectionIncrease Publishing FrequencyAdd First-Hand Experience SignalsStrengthen Entity Authority (NAP)Increase Content DepthAdd Original Data & Case StudiesAdd Owned Data SignalsAdd Entity DisambiguationImprove Citation-Ready Writing