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pave.com
SUMMER 2020

pave.com

Moderate AI visibility with 27 of 48 criteria passing. Biggest gap: schema.org structured data.

54/100
4 since v1
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
7/10
Content Structure
~25% weight
6/10
Trust & Authority
~15% weight
4/10
Technical Foundation
~10% weight
5/10
AI Discovery
~10% weight
5/10

Verdict

Below-average AEO readiness at 54/100 - multiple areas need attention. Key strengths include llms.txt File, Original Data & Expert Analysis, and Direct Answer Paragraphs. Priority gaps: Schema.org Structured Data, Comprehensive FAQ Section, and RSS/Atom Feed. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

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How to Improve

Current
54/100
Projected
83/100
38Total Fixes
11Quick Wins
~77hEst. Effort
Quick Wins
Add question-based headingsConfigure robots.txt for AI crawlersAdd structured tables and listsAdd ai.txt and content licensingEnhance author and expert schemaImprove query-answer alignmentAdd visible date signalsMake content creators clearly visibleExplain how content was tested or reviewedEliminate cross-page duplicate contentReduce render-blocking resources
Fix HTML structure and meta tags
medium|low
Configure robots.txt for AI crawlers
high|trivial
Reduce render-blocking resources
high|low
Create complete sitemap.xml
medium|low
Add internationalization signals
critical|medium
Reduce document weight
medium|low
Improve server response efficiency
medium|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Implement JSON-LD structured data (Organization, Service, Product, FAQPage) on key pages. Schema markup helps AI engines extract and cite your content accurately.

Fix It With AI41

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Site Pages

pave.com/dev/dev---section-componentsF35
Dev - Section Components
pave.com/dev/style-guideF34
Style Guide
pave.com/insightsF37
Compensation Insights & Resources | Pave
pave.com/products/paigeD43
Paige | Your AI Compensation Analyst
pave.com/pavedatalabF38
Compensation Insights Community | Pave Data Lab
pave.com/hot-job-list/layout-mask-designF30
Pave
Changes since v1Last audited 52 days ago
58
54
-4
View full comparison →
Focus Content on Core TopicsBuild Comprehensive FAQ SectionAdd Structured Tables & ListsImprove Question-Answer AlignmentAdd Content Freshness SignalsPackage Evidence for AIAdd Answer-First PlacementAdd Answer Capsule PatternsRestructure Content as Q&AAdd Schema.org Structured Data

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