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ourworldindata.org
WINTER 2019

ourworldindata.org

Weak AI visibility with 35 of 48 criteria passing. Biggest gap: llms.txt file.

47/100
F
Citation Avg
Coherence gate active - score capped at 50
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
6/10
Trust & Authority
~15% weight
7/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
6/10

Verdict

Below-average AEO readiness at 47/100 - multiple areas need attention. Key strengths include Internal Linking Structure, RSS/Atom Feed, and Direct Answer Paragraphs. Priority gaps: llms.txt File, Speakable Schema, and Query-Answer Alignment. Topic coherence is 3/10, which caps the overall score at 50. Focusing content on core expertise areas is the single highest-impact improvement.

#7067of 13363
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How to Improve

Current
47/100
Projected
84/100
37Total Fixes
8Quick Wins
~56hEst. Effort
Quick Wins
Create /llms.txt fileAdd question-based headingsConfigure robots.txt for AI crawlersAdd structured tables and listsAdd ai.txt and content licensingImprove query-answer alignmentReduce extraction frictionImprove server response efficiency
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Fix HTML structure and meta tags
medium|low
Reduce document weight
critical|medium
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Improve server response efficiency
high|low
Reduce render-blocking resources
medium|low
Create complete sitemap.xml
low|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

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Site Pages

ourworldindata.org/nuclear-energyD48
Nuclear Energy - Our World in Data
ourworldindata.org/sdgs/good-health-wellbeingF35
Ensure healthy lives and promote well-being for all at all ages - Our World in Data
ourworldindata.org/data-insightsD42
Data Insights - Our World in Data
ourworldindata.org/grapher/value-of-imported-goods-and-se...D40
Value of imported goods and services - Our World in Data

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