norman-spencer.com
Moderate AI visibility with 26 of 48 criteria passing. Biggest gap: llms.txt file.
Finance & PaymentsInsurance ServicesVerdict
Below-average AEO readiness at 52/100 - multiple areas need attention. Key strengths include Sitemap Completeness, RSS/Atom Feed, and Canonical URL Strategy. Priority gaps: llms.txt File, Speakable Schema, and Evidence Packaging. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.
Fix It With AI42
Score Breakdown
Read full scoring methodology →Your competitors are already optimizing for AI
Every day without action is traffic your site loses to AI-ready competitors. We fix that.
Site Pages
Improve Your Score
Guides for the criteria with the most room for improvement