nba.com
Weak AI visibility with 28 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Below-average AEO readiness at 49/100 - multiple areas need attention. Key strengths include Internal Linking Structure, Fact & Data Density, and Canonical URL Strategy. Priority gaps: llms.txt File, RSS/Atom Feed, and Speakable Schema.
How to Improve
robots.txt blocks Google-Extended - content is excluded from Google AI training and grounding
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Generate a comprehensive sitemap with lastmod dates for all important pages.
999/1011 images lack explicit width/height - the most common cause of layout shift (CLS)
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.
Fix It With AI46
Score Breakdown
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