Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

You have three pages about "live chat pricing." AI doesn't know which one to cite - so it cites none. Content cannibalization is when your own content competes with itself, splitting the authority signal and confusing AI engines.

AI can't see your images. It reads the markup around them. A product photo with alt="image1.jpg" tells AI nothing. A figure with a descriptive figcaption and 8-word alt text tells AI exactly what it's looking at - and that context feeds directly into citation decisions.

AI engines distrust content that makes claims without explaining how those claims were derived. "Our product is rated #1" means nothing without methodology. "We tested 12 platforms over 6 weeks using 4 criteria" means everything. Methodology Transparency measures whether your content shows the process behind its conclusions.