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mw-w.com

mw-w.com

Moderate AI visibility with 34 of 53 criteria passing. Biggest gap: llms.txt file.

63/100
D
Citation Avg
Answer Readiness
~40% weight
7/10
Content Structure
~25% weight
8/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
7/10

Verdict

Moderate AEO readiness at 63/100 with significant gaps to address. Key strengths include Internal Linking Structure, Sitemap Completeness, and Table & List Extractability. Priority gaps: llms.txt File, Speakable Schema, and Extraction Friction Score.

#540of 18019
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How to Improve

Current
63/100
Projected
85/100
39Total Fixes
12Quick Wins
~60hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd ai.txt and content licensingEnhance author and expert schemaImprove query-answer alignmentMake content creators clearly visibleAdd answer-first content placementClarify entity boundariesImprove server response efficiencyAdd an AI-assistance disclosureFix titles & meta descriptions
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Configure robots.txt for AI crawlers
high|trivial
Reduce render-blocking resources
critical|medium
Reduce document weight
critical|medium
Add internationalization signals
critical|medium
Fix HTML structure and meta tags
low|low
Improve server response efficiency
high|low

Top Opportunities10

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

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Site Pages

www.mw-w.com/services/directors-personal-guaranteesD46
Directors' Personal Guarantees (PGs) | Managing Risks & Obligations | McTear Williams & Wood
www.mw-w.com/charge-out-rates-fee-approval-and-guides-to-...D52
Charge out rates, fee approval and guides to fees| McTear Williams & Wood
www.mw-w.com/our-services/services-for-professionalsD45
Partnerships With Solicitors, Accountants, Creditors & Lenders | McTear Williams & Wood
www.mw-w.com/resourcesD49
Business rescue & insolvency advice hub | McTear Williams & Wood
www.mw-w.com/case-studiesD43
Business rescue & insolvency case studies | McTear Williams & Wood
www.mw-w.com/events/kings-lynn-professionals-networkD46
King's Lynn Professionals Network | McTear Williams & Wood
www.mw-w.com/newsD41
Business rescue & insolvency news | McTear Williams & Wood
www.mw-w.com/business-healthcheckD40
Business health check | Company health assessment | McTear Williams & Wood

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