moveli.co.uk
Weak AI visibility with 25 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Below-average AEO readiness at 47/100 - multiple areas need attention. Key strengths include Content Cannibalization, Cross-Page Duplicate Content, and Entity Density. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section.
How to Improve
Generate a comprehensive sitemap with lastmod dates for all important pages.
robots.txt blocks Google-Extended - content is excluded from Google AI training and grounding
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
1954/2039 images lack explicit width/height - the most common cause of layout shift (CLS)
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Top Opportunities10
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
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