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morty.com

morty.com

Moderate AI visibility with 35 of 48 criteria passing. Biggest gap: rss/atom feed.

Finance & PaymentsCorporate Finance Platforms
62/100
F
Citation Avg
Answer Readiness
~40% weight
7/10
Content Structure
~25% weight
7/10
Trust & Authority
~15% weight
7/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
6/10

Verdict

Moderate AEO readiness at 62/100 with significant gaps to address. Key strengths include llms.txt File, Schema.org Structured Data, and Entity Authority & NAP Consistency. Priority gaps: RSS/Atom Feed, Speakable Schema, and Owned Data Density.

How to Improve

Current
62/100
Projected
85/100
31Total Fixes
6Quick Wins
~57hEst. Effort
Quick Wins
Configure robots.txt for AI crawlersBuild FAQ sections with schemaEnhance author and expert schemaMake content creators clearly visibleClarify entity boundariesEliminate cross-page duplicate content
Create complete sitemap.xml
critical|medium
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Fix HTML structure and meta tags
low|low
Improve server response efficiency
medium|low
Reduce document weight
low|low
Reduce render-blocking resources
low|low

Top Opportunities10

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Establish a regular content publishing cadence with dated entries in your sitemap. Consistent publishing signals to AI engines that your site is an active, current information source.

Rewrite pages to solve the visitor task quickly and concretely. Reduce generic intros, search-first filler, and CTA interruptions before the first useful answer.

Fix It With AI35

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Site Pages

www.morty.com/platform-updatesD45
Platform Updates | Morty
www.morty.com/newsD44
News | Morty
www.morty.com/mortgage-ratesD42
Compare today's mortgage interest rates
www.morty.com/faqs/mortgageF37
Get answers to questions about the mortgage process
www.morty.com/loan-officersD41
Morty's Licensed Mortgage Loan Officers
www.morty.com/faqsF37
Get answers to questions about Morty and our mortgage process
www.morty.com/mortgage-rates/local-insightsF37
Local insights in mortgage and real estate
www.morty.com/resourcesD40
Morty Resources
www.morty.com/faqs/loan-officerF39
MLO Frequently Asked Questions
www.morty.com/resources/homeschoolD48
Morty Home School
www.morty.com/solutions/adding-mortgage-to-startupD40
Add Mortgage to Your Product | Morty
www.morty.com/solutions/independent-loan-officerF38
Independent Loan Officer | Morty
www.morty.com/solutions/enterpriseF38
Enterprise Mortgage Solutions | Morty

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