moa.com.au
Moderate AI visibility with 25 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Below-average AEO readiness at 50/100 - multiple areas need attention. Key strengths include Canonical URL Strategy, Content Cannibalization, and Topic Coherence. Priority gaps: llms.txt File, Schema.org Structured Data, and Sitemap Completeness.
How to Improve
Homepage is noindexed (robots meta tag or X-Robots-Tag header)
Generate a comprehensive sitemap with lastmod dates for all important pages.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Remove noindex directives, unblock Googlebot/Googlebot-Extended in robots.txt, and drop snippet suppression. Being indexed and snippet-eligible is the hard precondition for appearing in Google AI Overviews and AI Mode.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Fix It With AI47
Score Breakdown
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