Weak AI visibility with 18 of 53 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 41/100 - merchantshoppe.com is largely invisible to AI engines. Key strengths include Duplicate Content Blocks, Cross-Page Duplicate Content, and Page Speed: Load Blockers. Priority gaps: llms.txt File, Comprehensive FAQ Section, and Internal Linking Structure. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
1 sampled page(s) carry a noindex directive
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
No viewport meta tag on the homepage - pages will not render responsively on mobile devices
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
View allPublish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.