mccallumplace.com
Moderate AI visibility with 33 of 48 criteria passing. Biggest gap: llms.txt file.
Healthcare & Patient AdvocacyMental Health CareVerdict
Below-average AEO readiness at 59/100 - multiple areas need attention. Key strengths include Internal Linking Structure, Sitemap Completeness, and Fact & Data Density. Priority gaps: llms.txt File, Speakable Schema, and Owned Data Density.
How to Improve
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.
Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.
Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.
Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Fix It With AI43
Score Breakdown
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Guides for the criteria with the most room for improvement