Skip to main content

Platform

AEO Website Research-grade Content Content Factory About Audits Rankings Pricing

Resources

Knowledge Base Research FAQ
Audit
OverviewHow to ImproveScore BreakdownSite PagesGuides
mcblaw.com

mcblaw.com

Weak AI visibility with 25 of 48 criteria passing. Biggest gap: llms.txt file.

Legal & Professional ServicesLaw Practice
49/100
D
Citation Avg
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
3/10
Trust & Authority
~15% weight
6/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
4/10

Verdict

Below-average AEO readiness at 49/100 - multiple areas need attention. Key strengths include Fact & Data Density, Canonical URL Strategy, and Schema Coverage & Depth. Priority gaps: llms.txt File, Q&A Content Format, and Comprehensive FAQ Section.

How to Improve

Current
49/100
Projected
80/100
39Total Fixes
13Quick Wins
~78hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersLink orphan pages into site navigationAdd definition-style contentAdd direct answer paragraphsAdd ai.txt and content licensingMake content creators clearly visibleImprove citation-ready writing qualityPackage evidence for AI enginesClarify entity boundariesReduce extraction frictionEliminate cross-page duplicate contentReduce render-blocking resources
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Fix HTML structure and meta tags
medium|low
Configure robots.txt for AI crawlers
high|trivial
Reduce render-blocking resources
high|low
Create complete sitemap.xml
medium|low
Add internationalization signals
critical|medium
Improve server response efficiency
medium|low

Top Opportunities10

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Fix It With AI41

Your competitors are already optimizing for AI

Every day without action is traffic your site loses to AI-ready competitors. We fix that.

Fix My Score

Site Pages

www.mcblaw.com/newsF29
News | Martin Clearwater & Bell LLP
www.mcblaw.com/practice-areas/electronic-discoveryF30
Electronic Discovery | Martin Clearwater & Bell LLP
www.mcblaw.com/at/charles-s-schechterF35
Charles S. Schechter | Martin Clearwater & Bell LLP
www.mcblaw.com/practice-areas/professional-liabilityF28
Professional Liability | Martin Clearwater & Bell LLP

Improve Your Score

Guides for the criteria with the most room for improvement

Related Questions

Browse all FAQs →

Want us to improve your score?

We build citation-ready content that AI engines choose as the answer.

Let's Talk