kellogghansen.com
Moderate AI visibility with 30 of 48 criteria passing. Biggest gap: llms.txt file.
Legal & Professional ServicesLaw PracticeVerdict
Below-average AEO readiness at 57/100 - multiple areas need attention. Key strengths include Entity Authority & NAP Consistency, Sitemap Completeness, and Canonical URL Strategy. Priority gaps: llms.txt File, Comprehensive FAQ Section, and Content Licensing & AI Permissions.
How to Improve
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Top Opportunities10
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Fix It With AI37
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