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ij.org

ij.org

Moderate AI visibility with 28 of 48 criteria passing. Biggest gap: llms.txt file.

Legal & Professional ServicesLaw Practice
56/100
31 since v1
D
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
6/10
Trust & Authority
~15% weight
7/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
3/10

Verdict

Below-average AEO readiness at 56/100 - multiple areas need attention. Key strengths include Internal Linking Structure, Content Freshness Signals, and Canonical URL Strategy. Priority gaps: llms.txt File, Sitemap Completeness, and RSS/Atom Feed. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

How to Improve

Current
56/100
Projected
82/100
37Total Fixes
11Quick Wins
~78hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersAdd definition-style contentAdd direct answer paragraphsAdd ai.txt and content licensingEnhance author and expert schemaFocus blog content on core expertiseAdd first-hand experience signalsExplain how content was tested or reviewedEliminate cross-page duplicate contentReduce document weight
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Create complete sitemap.xml
critical|medium
Configure robots.txt for AI crawlers
critical|low
Reduce render-blocking resources
critical|medium
Reduce document weight
high|low
Fix HTML structure and meta tags
low|low
Add internationalization signals
critical|medium
Improve server response efficiency
medium|low

Top Opportunities10

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Add specific numbers, percentages, statistics, and data points throughout your content. Fact-dense content gives AI engines concrete data to cite rather than vague claims.

The same paragraphs appear on multiple pages. AI engines may only index one version and ignore the rest. Rewrite shared content so each page offers a unique perspective.

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Site Pages

ij.orgD46
The Institute for Justice
Changes since v1Last audited 69 days ago
25
56
+31
View full comparison →
Increase Content DepthFocus Content on Core TopicsAdd Original Data & Case StudiesAdd Structured Tables & ListsAdd Direct Answer ParagraphsAdd Owned Data SignalsBuild Comprehensive FAQ SectionAdd Answer Capsule PatternsIncrease Fact & Data DensityEliminate Cross-Page Duplicate Content

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