hubspot.com
Moderate AI visibility with 32 of 48 criteria passing. Biggest gap: llms.txt file.
Verdict
Below-average AEO readiness at 54/100 - multiple areas need attention. Key strengths include Schema.org Structured Data, Original Data & Expert Analysis, and Semantic HTML5 & Accessibility. Priority gaps: llms.txt File, Content Licensing & AI Permissions, and Speakable Schema. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Top Opportunities10
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.
Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.
Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.
Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.
Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.
Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.
Shorten sentences to under 25 words, use active voice in lead paragraphs, define jargon inline, and avoid hiding content behind accordions or display:none.
Fix It With AI35
Score Breakdown
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Guides for the criteria with the most room for improvement