What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

What is query-answer alignment and how do I improve it?

Query-Answer Alignment measures how well your content's headings and phrasing match the natural language questions users ask AI engines. Generic headings like "Overview" or "Features" don't match any real queries. Rewrite them as questions users actually ask: "How Much Does Live Chat Cost?" or "How Do I Set Up AI Support?" Use your visibility report's MISS queries as a roadmap.

How does direct answer density work?

Direct Answer Density (5% weight) measures how consistently your content leads with the answer right after each heading. AI doesn't read full articles - it scans headings and grabs the first 1-2 sentences. If those sentences contain filler ("In today's fast-paced world..."), AI moves on. Lead every section with a concrete fact or answer, then elaborate. This applies to all headings, not just questions.

Why do I need visible dates on my content pages?

Visible Date Signal checks whether your pages display clear publication and update dates. AI engines have a recency bias - content without visible dates gets treated as potentially stale, even if it was published recently. Add both "Published" and "Last Updated" dates to your article template, and match them with datePublished and dateModified in your Article schema.

heypocket.com - AEO Audit Report | 45/100

WINTER 2026 heypocket.com

Weak AI visibility with 20 of 48 criteria passing. Biggest gap: speakable schema.

SaaS & Productivity Knowledge Management

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%3/10+4.5

FAQ Sections10%2/10+2.0

Original Data10%4/10+4.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%10/10+5.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%0/10+0.0

Content Cannibalization5%3/10+1.5

Subtotal71%+24.0

Structure5 criteria

Schema.org JSON-LD15%4/10+6.0

Clean, Crawlable HTML10%8/10+8.0

Semantic HTML55%5/10+2.5

Table & List Extractability7%5/10+3.5

Schema Coverage3%7/10+2.1

Subtotal40%+22.1

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%2/10+2.0

Sitemap Completeness5%10/10+5.0

RSS/Atom Feed3%3/10+0.9

Subtotal33%+20.4

Trust Signals6 criteria

Entity Authority10%3/10+3.0

Content Licensing4%2/10+0.8

Author & Expert Schema4%2/10+0.8

Canonical URL4%10/10+4.0

Content Velocity3%10/10+3.0

Visible Date Signals4%0/10+0.0

Subtotal29%+11.6

Overall Score100%45/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓5 since v1

Citation Avg

Coherence gate active - score capped at 60

Answer Readiness

~40% weight

5/10

Content Structure

~25% weight

4/10

Trust & Authority

~15% weight

2/10

Technical Foundation

~10% weight

4/10

AI Discovery

~10% weight

6/10

Verdict

Critical AEO gaps at 45/100 - heypocket.com is largely invisible to AI engines. Key strengths include llms.txt File, Sitemap Completeness, and Fact & Data Density. Priority gaps: Speakable Schema, Query-Answer Alignment, and Visible Date Signal. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

Top priorities

Speakable SchemaTechnical+10 pts

Query-Answer AlignmentStructure+10 pts

Visible Date SignalTechnical+10 pts

#7898of 13362

#294of 531 in SaaS & Productivity

Ahead of you

sophyshealth.com46

automotus.co46

View full rankings →

View improvement plan

How to Improve

Current

45/100

Projected

81/100

42Total Fixes

11Quick Wins

~94hEst. Effort

Quick Wins

Create /llms.txt fileConfigure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd structured tables and listsAdd direct answer paragraphsAdd ai.txt and content licensingAdd visible date signalsAdd first-hand experience signalsMake content creators clearly visibleReduce extraction frictionImprove server response efficiency

Fix

Impact

Effort

Create /llms.txt file

Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.

critical

low

Create /llms.txt file

critical|low

Add llms-full.txt with extended content

Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.

medium

low

Add llms-full.txt with extended content

medium|low

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

critical

medium

Reduce render-blocking resources

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

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Top Opportunities10

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Score Breakdown

Criteria

Status

Potential

Score

Speakable Schema

critical+10 pts0/10

Query-Answer Alignment

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Evidence Packaging

critical+9 pts1/10

Comprehensive FAQ Section

critical+8 pts2/10

Internal Linking Structure

critical+8 pts2/10

Content Freshness Signals

critical+8 pts2/10

Content Licensing & AI Permissions

critical+8 pts2/10

Author & Expert Schema

critical+8 pts2/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

heypocket.com/pages/your-memory-is-costing-youPocket - Personal AI Assistant - Capture, Transcribe & Summarize Calls Effortlessly

F27

content

2,145

heypocket.com/pages/your-memory-is-costing-youF27

Pocket - Personal AI Assistant - Capture, Transcribe & Summarize Calls Effortlessly

Changes since v1Last audited 29 days ago

→

-5

View full comparison →

Criterion

Delta

llms.txt File

0/10

10/10

+10

Q&A Content Format

5/10

3/10

-2

Entity Authority & NAP Consistency

6/10

3/10

-3

Query-Answer Alignment

7/10

0/10

-7

First-Hand Experience Signals

4/10

3/10

-1

Creator Transparency

5/10

4/10

-1

Evidence Packaging

3/10

1/10

-2

Duplicate Content Blocks

10/10

7/10

-3

Cross-Page Duplicate Content

10/10

3/10

-7

Answer Capsule Pattern

2/10

4/10

Entity Density

10/10

8/10

-2

Improve Question-Answer AlignmentPackage Evidence for AIRestructure Content as Q&AStrengthen Entity Authority (NAP)Eliminate Cross-Page Duplicate ContentAdd Answer Capsule PatternsAdd Structured Tables & ListsBuild Comprehensive FAQ SectionAdd Content Freshness SignalsIncrease Content Depth

Improve Your Score

Guides for the criteria with the most room for improvement

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Query-Answer Alignment: Does Your Content Match What People Actually Ask?

You wrote a 3,000-word guide on "customer support automation." But people ask AI "how do I reduce support ticket volume?" If your content doesn't match the actual queries, AI can't connect the dots.

Beginner·8 min readRead guide →

Criteria0/10

Visible Date Signal: The Freshness Cue AI Checks Before Citing You

AI engines are biased toward recency. An article with no visible date is an article AI can't trust to be current. Visible Date Signal measures whether your pages show clear publication and update dates that both humans and machines can read.

Beginner·5 min readRead guide →

Criteria1/10

Evidence Packaging: Why AI Trusts Some Claims and Ignores Others

A statistic without a source is a liability. A claim without attribution is invisible. We track evidence packaging across every audit and the pattern is clear - sites that cite their sources get cited by AI. Sites that state facts without attribution get skipped.

Intermediate·5 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Fix It With AI42

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Score Breakdown

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