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harperinsure.com
WINTER 2025

harperinsure.com

Weak AI visibility with 19 of 48 criteria passing. Biggest gap: llms.txt file.

Finance & PaymentsCorporate Finance Platforms
39/100
1 since v1
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
4/10
Content Structure
~25% weight
4/10
Trust & Authority
~15% weight
3/10
Technical Foundation
~10% weight
5/10
AI Discovery
~10% weight
2/10

Verdict

Critical AEO gaps at 39/100 - harperinsure.com is largely invisible to AI engines. Key strengths include Entity Density, Helpful Purpose Alignment, and Page Speed: Page Size. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

#19261of 26585
#1098of 1391 in Finance & Payments
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How to Improve

Current
39/100
Projected
76/100
45Total Fixes
13Quick Wins
~104hEst. Effort
Quick Wins
Create /llms.txt fileStrengthen entity authority (NAP)Configure robots.txt for AI crawlersAdd ai.txt and content licensingEnhance author and expert schemaFix canonical URL strategyImprove query-answer alignmentAdd visible date signalsFocus blog content on core expertiseAdd first-hand experience signalsExplain how content was tested or reviewedImprove citation-ready writing qualityEliminate cross-page duplicate content
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Create complete sitemap.xml
critical|medium
Configure robots.txt for AI crawlers
critical|low
Fix HTML structure and meta tags
medium|low
Add internationalization signals
critical|medium
Reduce render-blocking resources
medium|low
Fix canonical URL strategy
high|trivial
Improve server response efficiency
medium|low
Reduce document weight
low|low

Top Opportunities10

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Fix It With AI47

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Site Pages

www.harperinsure.comF37
Harper Insure - Business insurance that's Smarter. Faster. Cheaper.
Changes since v1Last audited 76 days ago
38
39
+1
View full comparison →
Add Original Data & Case StudiesFix Duplicate Content BlocksIncrease Content DepthFocus Content on Core TopicsAdd Direct Answer ParagraphsAdd Structured Tables & ListsBuild Comprehensive FAQ SectionAdd Owned Data SignalsPackage Evidence for AIAdd Entity Disambiguation

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