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gem.com
SUMMER 2017

gem.com

Moderate AI visibility with 24 of 48 criteria passing. Biggest gap: rss/atom feed.

50/100
8 since v1
F
Citation Avg
Coherence gate active - score capped at 55
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
5/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
5/10
AI Discovery
~10% weight
5/10

Verdict

Below-average AEO readiness at 50/100 - multiple areas need attention. Key strengths include llms.txt File, Clean, Crawlable HTML, and Original Data & Expert Analysis. Priority gaps: RSS/Atom Feed, Speakable Schema, and Query-Answer Alignment. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.

#5134of 13363
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How to Improve

Current
50/100
Projected
76/100
37Total Fixes
8Quick Wins
~82hEst. Effort
Quick Wins
Configure robots.txt for AI crawlersBuild FAQ sections with schemaAdd definition-style contentAdd direct answer paragraphsAdd ai.txt and content licensingAdd visible date signalsImprove citation-ready writing qualityImprove server response efficiency
Reduce document weight
critical|medium
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Improve server response efficiency
high|low
Reduce render-blocking resources
medium|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

The same paragraphs appear on multiple pages. AI engines may only index one version and ignore the rest. Rewrite shared content so each page offers a unique perspective.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Fix It With AI40

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Site Pages

www.gem.com/company/customersF30
Customers use Gem to source candidates in half the time | Gem
www.gem.com/solutions/enterpriseF26
Enterprise Recruiting Software Solution | Gem
www.gem.com/dynamic-sitemap.xmlF16
www.gem.com/staffing/pricingF33
Gem pricing for recruiting firms | Gem
www.gem.com/ai-showcaseF23
How AI companies build AI-first recruiting teams
Changes since v1Last audited 52 days ago
42
50
+8
View full comparison →
Focus Content on Core TopicsIncrease Content DepthImprove Question-Answer AlignmentAdd Direct Answer ParagraphsAdd Owned Data SignalsRestructure Content as Q&AEliminate Cross-Page Duplicate ContentAdd Content Freshness SignalsAdd Entity DisambiguationAdd Answer Capsule Patterns

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