fortu.co.uk
Weak AI visibility with 22 of 48 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 45/100 - fortu.co.uk is largely invisible to AI engines. Key strengths include Entity Authority & NAP Consistency, Citation-Ready Writing Quality, and Answer-First Placement. Priority gaps: llms.txt File, Comprehensive FAQ Section, and Content Freshness Signals. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.
Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.
Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.
Update robots.txt to explicitly allow AI crawlers and include sitemap directive.
Add rel="canonical" tags to all pages to prevent duplicate content confusion.
Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.
Generate a comprehensive sitemap with lastmod dates for all important pages.
Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.
Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.
Top Opportunities10
Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.
Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.
Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.
Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.
Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.
Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.
Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.
Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.
Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.
Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.
Fix It With AI43
Score Breakdown
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