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figure.com

figure.com

Moderate AI visibility with 34 of 48 criteria passing. Biggest gap: rss/atom feed.

Finance & PaymentsFinancial Services
55/100
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
7/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
8/10

Verdict

Below-average AEO readiness at 55/100 - multiple areas need attention. Key strengths include llms.txt File, Schema.org Structured Data, and Sitemap Completeness. Priority gaps: RSS/Atom Feed, Speakable Schema, and Owned Data Density. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

#4039of 26585
#265of 1391 in Finance & Payments
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How to Improve

Current
55/100
Projected
82/100
36Total Fixes
9Quick Wins
~73hEst. Effort
Quick Wins
Configure robots.txt for AI crawlersBuild FAQ sections with schemaLink orphan pages into site navigationAdd ai.txt and content licensingAdd visible date signalsFocus blog content on core expertiseMake pages solve the user task fasterImprove citation-ready writing qualityReduce render-blocking resources
Create complete sitemap.xml
critical|medium
Configure robots.txt for AI crawlers
high|trivial
Reduce render-blocking resources
high|low
Add internationalization signals
critical|medium
Fix HTML structure and meta tags
low|low
Improve server response efficiency
medium|low
Reduce document weight
low|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Add inline citations to external sources, "According to [Source]..." attribution phrases, and a Sources section at the end of key articles.

Show direct use, testing, implementation, or lived experience with concrete observations, examples, screenshots, and lessons learned.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

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Site Pages

www.figure.com/blogF39
Blog and Homeowner Resource Center | Figure
www.figure.com/newsroomD40
Newsroom | Figure
www.figure.com/testimonialsD41
Figure Reviews - See What Real Figure Customers Are Saying
www.figure.com/loan-assistanceD41
Loan Assistance and Forbearance
www.figure.com/home-improvementD47
Use your Home Equity for Home Improvements | Figure
www.figure.com/college-tuitionD40
Tap your Home Equity for College Tuition | Figure

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