Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

You say "Mercury" on your homepage. The planet? The element? The banking startup? AI doesn't know - and when it can't tell, it doesn't cite. Entity disambiguation is how you draw clear lines around what your business is and isn't.

AI can't see your images. It reads the markup around them. A product photo with alt="image1.jpg" tells AI nothing. A figure with a descriptive figcaption and 8-word alt text tells AI exactly what it's looking at - and that context feeds directly into citation decisions.

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.