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easol.com
SUMMER 2018

easol.com

Moderate AI visibility with 29 of 48 criteria passing. Biggest gap: llms.txt file.

53/100
D
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
5/10
Trust & Authority
~15% weight
7/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
7/10

Verdict

Below-average AEO readiness at 53/100 - multiple areas need attention. Key strengths include Schema.org Structured Data, Clean, Crawlable HTML, and Internal Linking Structure. Priority gaps: llms.txt File, RSS/Atom Feed, and Content Licensing & AI Permissions. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

#3489of 13363
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How to Improve

Current
53/100
Projected
80/100
36Total Fixes
13Quick Wins
~59hEst. Effort
Quick Wins
Create /llms.txt fileAdd question-based headingsConfigure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd structured tables and listsAdd ai.txt and content licensingImprove query-answer alignmentFocus blog content on core expertiseIncrease content depth and structureMake pages solve the user task fasterAdd answer-first content placementPackage evidence for AI enginesReduce extraction friction
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Reduce document weight
medium|low
Improve server response efficiency
medium|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Ensure every question-format heading (H2/H3) is followed by a direct answer paragraph. This pattern is ideal for AI engine snippet extraction.

Rewrite multi-clause sentences into single-claim statements under 20 words. Pages with Flesch-Kincaid grade 16 outperform grade 19 in citation rates.

Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Fix It With AI37

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Site Pages

easol.com/showcase/case-studiesD44
Case studies - Easol
easol.com/acceptable-use-termsD47
Acceptable Use - Easol
easol.com/showcase/productF38
Product - Easol
easol.com/case-study/swingersD40
Swingers - Easol
easol.com/case-study/surfyogabeerF35
SurfYogaBeer - Easol
easol.com/website-themes/nomadicD40
Nomadic - Easol

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