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duffel.com
SUMMER 2018

duffel.com

Moderate AI visibility with 28 of 48 criteria passing. Biggest gap: llms.txt file.

53/100
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
6/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
6/10
AI Discovery
~10% weight
3/10

Verdict

Below-average AEO readiness at 53/100 - multiple areas need attention. Key strengths include Table & List Extractability, Fact & Data Density, and Content Cannibalization. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

#3485of 13363
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How to Improve

Current
53/100
Projected
81/100
41Total Fixes
13Quick Wins
~79hEst. Effort
Quick Wins
Create /llms.txt fileAdd question-based headingsConfigure robots.txt for AI crawlersAdd content freshness signalsAdd ai.txt and content licensingEnhance author and expert schemaFix canonical URL strategyFocus blog content on core expertiseAdd first-hand experience signalsImprove citation-ready writing qualityPackage evidence for AI enginesFix duplicate content blocksEliminate cross-page duplicate content
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Create complete sitemap.xml
critical|medium
Configure robots.txt for AI crawlers
critical|low
Fix canonical URL strategy
critical|low
Add internationalization signals
critical|medium
Fix HTML structure and meta tags
low|low
Improve server response efficiency
medium|low
Reduce render-blocking resources
low|low

Top Opportunities10

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Implement JSON-LD structured data (Organization, Service, Product, FAQPage) on key pages. Schema markup helps AI engines extract and cite your content accurately.

The same paragraphs appear on multiple pages. AI engines may only index one version and ignore the rest. Rewrite shared content so each page offers a unique perspective.

Write self-contained definition sentences and single-claim statements that AI engines can quote directly. Avoid pronouns like "this" or "that" at the start of answer paragraphs.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

Fix It With AI43

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Site Pages

duffel.com/blogD48
Duffel - Blog
duffel.com/services-agreementD41
Duffel - SERVICES AGREEMENT
duffel.com/docs/guides/ancillaries-componentF34
Ancillaries Component<!-- --> | Duffel Documentation
duffel.com/securityF38
Duffel - Security and Compliance
duffel.com/cookies-policyD45
Duffel - Cookies policy
duffel.com/flights/airlinesF26
Duffel - Our Airlines
duffel.com/contact-usF31
Duffel - Contact Us
duffel.com/start-a-travel-businessF35
Duffel - Start a travel business
duffel.com/flightsF37
Duffel - Flights
duffel.com/spend-managementF34
Duffel - The best API for selling travel
duffel.com/ndcF30
Duffel - The complete NDC guide for travel sellers
duffel.com/challenger-banksF34
Duffel - The best API for selling travel

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