Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

AI can't see your images. It reads the markup around them. A product photo with alt="image1.jpg" tells AI nothing. A figure with a descriptive figcaption and 8-word alt text tells AI exactly what it's looking at - and that context feeds directly into citation decisions.

AI engines don't read your article top to bottom. They scan headings, grab the first 1-2 sentences underneath, and move on. If those sentences are throat-clearing preamble instead of a direct answer - you just lost a citation to someone who leads with the point.