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courier.com
SUMMER 2019

courier.com

Weak AI visibility with 17 of 48 criteria passing. Biggest gap: llms.txt file.

41/100
3 since v1
F
Citation Avg
Coherence gate active - score capped at 60
Answer Readiness
~40% weight
5/10
Content Structure
~25% weight
5/10
Trust & Authority
~15% weight
1/10
Technical Foundation
~10% weight
4/10
AI Discovery
~10% weight
6/10

Verdict

Critical AEO gaps at 41/100 - courier.com is largely invisible to AI engines. Key strengths include Content Publishing Velocity, Query-Answer Alignment, and Duplicate Content Blocks. Priority gaps: llms.txt File, Schema.org Structured Data, and Comprehensive FAQ Section. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

#9835of 13363
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How to Improve

Current
41/100
Projected
81/100
40Total Fixes
7Quick Wins
~77hEst. Effort
Quick Wins
Create /llms.txt fileAdd question-based headingsConfigure robots.txt for AI crawlersAdd ai.txt and content licensingAdd visible date signalsFocus blog content on core expertisePackage evidence for AI engines
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Fix HTML structure and meta tags
medium|low
Reduce document weight
critical|medium
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Improve server response efficiency
medium|low
Reduce render-blocking resources
medium|low
Create complete sitemap.xml
low|low

Top Opportunities10

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Fix It With AI41

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Site Pages

www.courier.com/solutions/marketplaceF31
Courier for Marketplaces | Multichannel Notifications That Drive Growth
www.courier.com/docs/welcomeF37
What is Courier? - Courier
www.courier.com/integrations/compare/beamer-vs-splunk-on-...F32
Beamer vs Splunk On-Call: Push Notification Provider Comparison [2026]
www.courier.com/changelog/001-inbox-message-iconsF32
Inbox message icons, JS client SDK, Datadog - Courier
Changes since v1Last audited 52 days ago
44
41
-3
View full comparison →
Add Original Data & Case StudiesIncrease Content DepthFocus Content on Core TopicsAdd Direct Answer ParagraphsImprove Internal Linking ArchitectureAdd Structured Tables & ListsAdd Answer Capsule PatternsStrengthen Entity Authority (NAP)Build Comprehensive FAQ SectionAdd Owned Data Signals

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