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clarus.finance
FALL 2024

clarus.finance

Moderate AI visibility with 23 of 48 criteria passing. Biggest gap: llms.txt file.

Finance & PaymentsCorporate Finance Platforms
51/100
F
Citation Avg
Answer Readiness
~40% weight
6/10
Content Structure
~25% weight
6/10
Trust & Authority
~15% weight
2/10
Technical Foundation
~10% weight
4/10
AI Discovery
~10% weight
5/10

Verdict

Below-average AEO readiness at 51/100 - multiple areas need attention. Key strengths include Table & List Extractability, Fact & Data Density, and Canonical URL Strategy. Priority gaps: llms.txt File, Schema.org Structured Data, and RSS/Atom Feed.

#7919of 26585
#484of 1391 in Finance & Payments
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How to Improve

Current
51/100
Projected
80/100
41Total Fixes
10Quick Wins
~90hEst. Effort
Quick Wins
Create /llms.txt fileConfigure robots.txt for AI crawlersLink orphan pages into site navigationImplement semantic HTML5 elementsCreate complete sitemap.xmlAdd direct answer paragraphsAdd ai.txt and content licensingAdd visible date signalsExplain how content was tested or reviewedReduce document weight
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Reduce document weight
high|low
Configure robots.txt for AI crawlers
high|trivial
Create complete sitemap.xml
high|low
Fix HTML structure and meta tags
low|low
Add internationalization signals
critical|medium
Improve server response efficiency
medium|low
Reduce render-blocking resources
medium|low

Top Opportunities10

Publish original research, statistics, case studies, or proprietary data that AI engines can cite. Unique data points make your content a primary source rather than a derivative one.

Sections within pages contain identical or near-identical text. LLMs may flag this as low-quality or thin content, reducing citation authority. Rewrite duplicate blocks with unique angles.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Add Organization schema with consistent name, address, phone (NAP). Include sameAs links to social profiles and authoritative directories to strengthen entity recognition.

Strengthen internal linking with descriptive anchor text between related pages. Add breadcrumb navigation and ensure every key page is reachable within 3 clicks from the homepage.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Include dateModified schema, visible last-updated dates, and time elements on content pages. Fresh content signals help AI engines prioritize your pages over stale alternatives.

Add more proper nouns throughout content - named sources, organizations, tools, studies, and locations. Cited text averages 20.6% proper nouns; most sites fall well below 15%.

Fix It With AI43

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Site Pages

clarus.finance/case-studies/how-we-built-a-firm-specific-...D42
How We Built a Firm-Specific Memory Layer for Secondaries Investors - Clarus
clarus.finance/case-studies/automating-fund-monitoring-an...D40
How a Global Private Markets Firm Automated a Week-Long Fund Workflow with Clarus - Clarus

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