Moderate AI visibility with 30 of 48 criteria passing. Biggest gap: llms.txt file.
Insurance & InsurTechInsurance TechnologyVerdict
Below-average AEO readiness at 50/100 - multiple areas need attention. Key strengths include Internal Linking Structure, Sitemap Completeness, and RSS/Atom Feed. Priority gaps: llms.txt File, Content Licensing & AI Permissions, and Speakable Schema. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.
Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.
You say "Mercury" on your homepage. The planet? The element? The banking startup? AI doesn't know - and when it can't tell, it doesn't cite. Entity disambiguation is how you draw clear lines around what your business is and isn't.
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